By Meredith Corning The Calvet Paris label can be defined by its elegance, sophistication, and style, but most predominantly by its rich heritage bearing the name, the integrity, and the exclusivity. Recognizable for their vibrant shades of cognac, deep burgundy, and garnet coupled with superbly crafted hardware accentuates the skins of this exquisite line of handbags, however …
Stacey Anne: LA Wardrobe and Prop Stylist
By Meredith Corning Stacey Anne is a well known editorial wardrobe and prop stylist based in Los Angeles with Zenobia Agency. She has worked with clients from Playboy Magazine to beer label, Kirin, to even more mainstream fashion companies and commercial editorials. Her work's broad range proves that Stacey Anne is a multi-faceted stylist with …
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How to throw a fabulous boutique event
By Meredith Corning New data from the Event Marketing Institute shows that the reach of events is three times more than the actual attendance. This is because of the 'word of mouth' effect. Kim Sullivan, Senior Vice President and Chief Marketing Officer for the Event Planners Association explains,"Special events create a 'buzz' around a product, venue or service. They …
Retail smartypants…made by Valentino
By Meredith Corning In the heart of Manhattan sits a little shop called Boutique on 57 ran by a business owner who knows that shopping is not just about buying things, it is about the experience. Kasia Bosne is the epitome of a clever retail business woman who understands that creating a treasure trove of high end …
Ethical fashion with a pop culture flaire
By Meredith Corning Starting a company with a sibling may sound like a nightmare for some, but for sisters Dorothy and Danielle Cascerceri it has been a dream come true. Dorothy is the Senior Editor for "In Touch Weekly" and entertainment commentator who has been featured on shows such as Chelsea Lately, E! News, and …
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Blazing trails with Gulsha Chereli
By Meredith Corning Emerging fashion designer, Gulsha Chereli, is a native of Instanbul, Turkey now residing and working in New York City. Her background consists of earning her degree in Industrial Engineering then going on to pursue her Fashion Design studies at Milan's most prestigious fashion school, Instituto Marangoni. She later moved to New York …
A fashion publicist with a heart made of something organic
By Meredith Corning When you think about the fashion industry and those involved, you may not picture Andrea Plell. Plell is a rare breed with a mission to promote ethical fashion practices and educate the public through her company Ecologique Fashion and REFIX Magazine. Genuine and compassionate about what she does every day from the …
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Inside the company: Myrrhia Fine Knitwear
By Meredith Corning Myrrhia Fine Knitwear was founded in 2010 with a mission to constructively weave the fibers of not only the environment, but also the lives of the people who her garments touch. Working only with yarns and fibers grown and spun in the USA and choosing local and organic whenever possible marks this fashion …
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Kelly Cutrone: Behind the fashion PR maven
By Meredith CorningThe fashion industry's fascination with Kelly Cutrone has increased dramatically in the past several years due to her public persona on hit television reality shows such as The Hills, The City, and Kell On Earth. But who is the woman behind this no-nonsense celebrity creature we get brief glimpses of and how did she build an empire …
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Retail utilizes social soirees to boost sales
By Meredith Corning It's not a secret the economy has seen better days. So, what's a retail store to do when folks just do not have the desire to get out and shop? Convincing the public to loosen the purse strings can be quite an undertaking, especially for a small business. Even the big players …
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Visual merchandising for clothing stores
By Meredith Corning What makes individual stores stand out from the crowd? The truth is a store's image is an important part of communicating a quality message to customers. This task is generally left to the corporate visual merchandising director, regional creative directors, store planning directors, architects, and individual store visual managers and designers. The …
Find a job in the fashion industry
By Meredith CorningMany students finish their degree in fashion and wonder what to do next. Some applicants have been in the fashion industry for years, only to have their company downsize or outsource their position. Then there are always those whom just want a career change and have dreamed of working in fashion, but do not know …
How to take your clothing line to retail
By Meredith Corning When it comes to selling your clothing line, you only get one chance to make a first impression. Before you ever approach a retailer or a buyer, there are crucial steps you must take in the first instance. Fashion Designers too often make mistakes by creating barriers for themselves by not taking …
Meredith Corning 