The wisdom of Marcela Calvet

By Meredith Corning The Calvet Paris label can be defined by its elegance, sophistication, and style, but most predominantly by its rich heritage bearing the name, the integrity, and the exclusivity. Recognizable for their vibrant shades of cognac, deep burgundy, and garnet coupled with superbly crafted hardware accentuates the skins of this exquisite line of handbags, however …

Advertisements

Stacey Anne: LA Wardrobe and Prop Stylist

  By Meredith Corning Stacey Anne is a well known editorial wardrobe and prop stylist based in Los Angeles with Zenobia Agency.  She has worked with clients from Playboy Magazine to beer label, Kirin, to even more mainstream fashion companies and commercial editorials. Her work's broad range proves that Stacey Anne is a multi-faceted stylist with …

How to throw a fabulous boutique event

By Meredith Corning New data from the Event Marketing Institute shows that the reach of events is three times more than the actual attendance. This is because of the 'word of mouth' effect. Kim Sullivan, Senior Vice President and Chief Marketing Officer for the Event Planners Association explains,"Special events create a 'buzz' around a product, venue or service. They …

A fashion publicist with a heart made of something organic

By Meredith Corning When you think about the fashion industry and those involved, you may not picture Andrea Plell.  Plell is a rare breed with a mission to promote ethical fashion practices and educate the public through her company Ecologique Fashion and REFIX Magazine.  Genuine and compassionate about what she does every day from the …

Kelly Cutrone: Behind the fashion PR maven

By Meredith CorningThe fashion industry's fascination with Kelly Cutrone has increased dramatically in the past several years due to her public persona on hit television reality shows such as The Hills, The City, and Kell On Earth. But who is the woman behind this no-nonsense celebrity creature we get brief glimpses of and how did she build an empire …

Visual merchandising for clothing stores

By Meredith Corning What makes individual stores stand out from the crowd? The truth is a store's image is an important part of communicating a quality message to customers. This task is generally left to the corporate visual merchandising director, regional creative directors, store planning directors, architects, and individual store visual managers and designers. The …