Apricot Lane Boutiques

By Meredith Corning In the world of retail strategies, Apricot Lane has proven that their cutting edge franchise model strengthens store operations and provides customers with the personal attention needed to gain loyalty. Essentially, stores are part of a national retail chain, but set up with the local "mom and pop" boutique feel. Each location carries a …

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Chatting with Chasing Fireflies

By Meredith Corning Chasing Fireflies is a children's and baby boutique filled with enchanting products that make you wish you were a kid again.  The market research and knowledge of such a vast array of merchandise goes far beyond the average children's boutique selections.  In addition to the technical aspects of creating an overall successful …

How to throw a fabulous boutique event

By Meredith Corning New data from the Event Marketing Institute shows that the reach of events is three times more than the actual attendance. This is because of the 'word of mouth' effect. Kim Sullivan, Senior Vice President and Chief Marketing Officer for the Event Planners Association explains,"Special events create a 'buzz' around a product, venue or service. They …