Editorial | Public Relations | Event Planning
By Meredith Corning In the world of retail strategies, Apricot Lane has proven that their cutting edge franchise model strengthens store operations and provides customers with the personal attention needed to gain loyalty. Essentially, stores are part of a national retail chain, but set up with the local "mom and pop" boutique feel. Each location carries a …
By Meredith Corning Chasing Fireflies is a children's and baby boutique filled with enchanting products that make you wish you were a kid again. The market research and knowledge of such a vast array of merchandise goes far beyond the average children's boutique selections. In addition to the technical aspects of creating an overall successful …
By Meredith Corning New data from the Event Marketing Institute shows that the reach of events is three times more than the actual attendance. This is because of the 'word of mouth' effect. Kim Sullivan, Senior Vice President and Chief Marketing Officer for the Event Planners Association explains,"Special events create a 'buzz' around a product, venue or service. They …
By Meredith Corning In the heart of Manhattan sits a little shop called Boutique on 57 ran by a business owner who knows that shopping is not just about buying things, it is about the experience. Kasia Bosne is the epitome of a clever retail business woman who understands that creating a treasure trove of high end …
By Meredith Corning It's not a secret the economy has seen better days. So, what's a retail store to do when folks just do not have the desire to get out and shop? Convincing the public to loosen the purse strings can be quite an undertaking, especially for a small business. Even the big players …
Continue reading "Retail utilizes social soirees to boost sales"
By Meredith Corning When it comes to selling your clothing line, you only get one chance to make a first impression. Before you ever approach a retailer or a buyer, there are crucial steps you must take in the first instance. Fashion Designers too often make mistakes by creating barriers for themselves by not taking …
Meredith Corning 