By Meredith Corning New data from the Event Marketing Institute shows that the reach of events is three times more than the actual attendance. This is because of the 'word of mouth' effect. Kim Sullivan, Senior Vice President and Chief Marketing Officer for the Event Planners Association explains,"Special events create a 'buzz' around a product, venue or service. They …
Retail smartypants…made by Valentino
By Meredith Corning In the heart of Manhattan sits a little shop called Boutique on 57 ran by a business owner who knows that shopping is not just about buying things, it is about the experience. Kasia Bosne is the epitome of a clever retail business woman who understands that creating a treasure trove of high end …
Retail utilizes social soirees to boost sales
By Meredith Corning It's not a secret the economy has seen better days. So, what's a retail store to do when folks just do not have the desire to get out and shop? Convincing the public to loosen the purse strings can be quite an undertaking, especially for a small business. Even the big players …
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Meredith Corning 